Built Franchises.
Led Global Teams.
Sold International Brands.
Built Franchises.
Led Global Teams.
Sold International Brands.
Now I Help Founders Build Businesses That Run Without Them
Most coaches teach from books.
I teach from battle scars.
I spent 25 years in nonprofit leadership—launching 26 university campuses across Ukraine.
Then I built a global coffee franchise from the ground up, expanding into Pakistan, Nigeria, the UAE, and Jordan.
After that? I started a national esports brand at my kitchen table—and scaled it into multiple countries before selling it for millions.
But behind every success was a season of burnout.
There was a time I resented the very business I built.
Not because I didn’t believe in the mission—
But because I was stuck doing everything myself.
So to save myself AND the business I was building, I created proprietary processes.
I Help Founders Escape the Daily Grind
—and install the same systems that scaled my companies.
Get my FREE “Systems and SOPs Guide.” without typing a single word, scale your revenue while simultaneously reducing your work hours by 40%!
My Journey
What You See Now:
I’ve led international teams, scaled brands on multiple continents, and built systems that let me step away—without things falling apart.
What You Didn’t See:
I’ve also been the CEO who couldn’t take a vacation. I’ve been the bottleneck. I’ve hit that wall where your own success becomes your prison. What got me out wasn’t working harder. It was building a machine that didn’t need me to run.
"This isn’t advice from a whiteboard. It’s strategy from the trenches."
The G.R.O.W.T.H. Framework
The same system I used to scale and sell international companies:
What Operating Freedom Looks Like
Contender Esports
From kitchen table to international acquisition
Classic Rock Coffee
From a small shop to global franchise across four continents
Big Brothers Big Sisters
Restructured donor operations and coached the leadership team to clarity
Ventures & Projects
CONSULTING
10X Enterprises- Startup growth consulting, operations systems, and AI-powered business automation. Projects include Method Inspections, ClearPath Window Cleaning, and strategic scaling for emerging founders.
MARKETING
Unveiled Partners - A transparent, in-house-style marketing agency offering lifecycle marketing, Google Ads, and AI tools. Positioned as an “Embedded Growth Partner™” for service businesses and franchises.
GROWTH CODE EVENTS
Live city-based events teaching small business owners how to scale with systems, SOPs, and automation. Brett speaks and consults on-site with growth frameworks.
Legacy Lab - A spoken-word video series sharing lessons in fatherhood, leadership, and resilience. Available on YouTube under @brettcpayne.
SOFTWARE SOLUTIONS
Co-Brain - A dual GPT-powered system designed for teams and customers. Includes a client-facing AI assistant and an internal team portal. Used in consulting and licensed directly.
FRANCHISING
Contender Esports & Gaming Zones - A global franchise network and vending-based gaming model for passive income. Brett previously led the U.S. expansion and now licenses tech and area developer kits.
(Coming Soon)
Aspire Incubator - A business incubator for high schoolers learning entrepreneurship, AI, and systems. Students take roles in real companies with scholarship opportunities.
Latest Videos From Brett
GRAB YOUR FREE SYSTEMS AND SOP GUIDE
Learn how I reclaimed 30+ hours a week and helped others do the same.
Download the exact step-by-step guide I’ve used to help founders escape the bottleneck.
Record your SOPs in 4 hours using Voice Memos.
Delegate confidently—even to your first hire.
Stop fixing everything yourself and start leading like a CEO
“Brett brought structure, clarity, and freedom.”
Susan Melletine, CEO, BBBS
Empowering businesses with innovative solutions, we are committed to providing seamless support and fostering growth. Connect with us for a brighter, smarter future!
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